Here is how we create a logo, from beginning until we have a beautiful product to give our clients.
Recharge Day Spa is a middle to upper-class massage spa. We were tasked with creating a logo that gave off the vibe of refresh, renewal and of course recharge!
1
First we did some brainstorming exercises, and created a mind map to get the inspiration flowing.
2
Then we researched to see what the competition out there is, and to find patterns in famous spa logos.
3
Next, we started sketching some ideas. While we did this we played with some possible fonts and colors.
4
We then began to create some of the sketches on Illustrator.
5
We picked the 3 best designs and created a survey.
6
The outcome of the survey was A. We then began to perfect that logo. After kerning the letters, toying with the colors, the final product was:
